Freelance graphic designers must put in a lot of hard work to make a name for themselves in the industry. Not only do they need to be skilled at their craft, but they also need to be good at marketing themselves and networking with other professionals. And even then, it can still be tough to find quality clients and projects.
According to IBISWorld, the global market size, measured by revenue, will be $43.4 billion globally in 2022. Assume that a substantial proportion of this total is represented by freelancers. The graphic design industry is becoming increasingly competitive as more and more people enter the field.
This increased competition can be challenging for freelance graphic designers, and it can be tough to stand out from the rest and get quality clients. As a freelance graphic designer, you undoubtedly want to take your business to the next level. Here are six ways to do just that:
Upgrade Your Skills
To stay ahead of the competition, you must continuously upgrade your skills. Keep up with the latest design and technology trends to offer your clients the best possible service. Study what area of graphic designing is much-needed by clients or companies nowadays.
This could involve anything from creating the overall look and feel of the site or app to designing individual elements such as logos, buttons, and icons. Web graphic design, interface design, user experience design, web/app development, and search engine optimization are just a few areas an online designer covers.
If you have a team of designers working for you, why not start your own design agency? This is a great way to expand your business and offer your clients a broader range of services. As an agency, you can provide anything from branding and web design to marketing and advertising.
Explore Other Graphic Design Business Ideas
As a freelance graphic designer, you undoubtedly know the ins and outs of the industry. But what about other business ideas that you can explore with the use of graphic designing? Here are a few ideas to get you started:
This is a unique type of graphic design where you visually record or “sketch notes” of critical points during a presentation or lecture. This is often used in corporate training, conferences, and other events. As a freelance graphic recorder, you need to listen and understand the main points of the talk while also being able to translate it into visuals.
This is an excellent option for freelancers who are also good at drawing and have a steady hand. If interested in this work, you can check out The Sketchnote Handbook by Mike Rohde.
Graphic Design for Publications
You could offer your services to authors and publishers if you’re skilled in book design. Children’s books are also a great option as they are often illustrated. You can also design for magazines, newspapers, or other publications.
There is a growing demand for e-book covers, so this could be another avenue to explore. You can also design advertising and marketing materials such as brochures, flyers, and billboards.
If you have a background in print design, you can start your own printing press business. This could involve wedding invitations, brochures, catalogs, business cards, T-shirts, and other merchandise.
You can either set up your own printing shop or partner with an existing one. A one-stop printing solution that provides designing and printing services is the best business in the printing industry.
Start a Physical Storefront
Starting a physical storefront is an option for those who want a brick-and-mortar presence. Some of the benefits of having physical stores are:
- Unlike a billboard, a physical store provides long-term visibility. Clients can view the items and make purchase decisions that way. Furthermore, clients will have greater confidence in you when they know that you operate from an actual location where they may visit.
- Customers desire to visit stores and discover new things, so they always look for something unique. Furthermore, retail establishments enable customers to shop in groups, which increases loyalty.
- Clients can pick up the goods at their local store and take them home immediately. There’s no need to pay high shipping fees or anything like that.
Some freelancers juggle work to meet their basic requirements, such as food and housing. It might be frightening to build a physical shop because you’ll have to finance it yourself while still making money for your rent. That isn’t the case since you can have your own house and establish a physical shop as soon as possible by getting a mortgage to help you finance these new ventures.
Simply ask the most effective program for you to accomplish two things with one stone. Remember that when you have a physical store, it’ll be easier to promote your brand and increase awareness of your business. Customers will see your store every time they walk by, and it’s a great way to increase foot traffic and generate new leads.
To Sum Up
There’s no doubt that graphic design is helpful in nearly every industry. It’s a highly versatile field, and as a freelance worker, it’s important not to get intimidated to try and start new things to increase profit and fulfill your passion. You can take your freelance graphic design business to new heights with creativity and hard work.